Public Relations
"Earned media," as P.R. is often called, makes its way into print for a reason: it's relevant - to readers of the media it gets printed in. If it's all about your company or product, well... good luck in getting "ink." If it's all about how people and/or businesses benefit from using what you make, you're the headstart to reporters' and editors' stories, and they're glad for the help.
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